Thursday, February 4, 2016

The Roots of the Republic


Batchoy  is a noodle soup made with pork organs, crushed pork cracklings, chicken stock, beef loin and round noodles. The dish is more often associated with Iloilo City. They say, you haven't been to Iloilo without having a bowl of steaming hot batchoy.

Long story short, Bachoy Republic derived its name from the dish to represent the diverse culture of Iloilo. Better yet, the underground culture not mostly seen and represented in the mainstream arena--The creativity.The angst. The contemporary and modern.

Batchoy Republic traces it roots from Fashion Mafia, an-Ilonggo inspired urban wear that carries Iloilo pride and designs. Born in 2002, Fashion Mafia’s minimalistic, personalized, artistic, and striking designs are something worth wearing since it brings back our pride as Ilonggos. For a long time, no other Ilonggo-inspired local urban wear brand stood out in the market. Fashion Mafia is a brainchild of artistic young Ilonggo business-minded entrepreneurs who wanted to introduce something new in the market and this time, something that we Ilonggos can relate to. Artistically, their designs are custom-made, original, attractive, and wearable for people of all walks of life. Maybe it’s time to bring Ilonggo designs in the mainstream clothing starting with what Fashion Mafia is hoping for.

Fashion Mafia’s Ilonggo pride advocacy led them to tap a young accomplished and dynamic lawyer to represent the brand--Atty. Richard Bermejo Perillo. Unassumming but "explosive" to say the list. Atty. Perillo may be both someone many may not heard of but he is also someone most know about. Just a perfect representaion of the brand.



At present, Fashion Mafia is available on a per order basis. Although when it decided to join the mainstream market years back, some products were displayed in Deco's Pasalubong Shop in Delgado and Tinukib of Taytay sa Kauswagan.You can choose the best design that fits your taste for prices that seemed reasonable. But the biggest catch of all—Fashion Mafia stands out with its quality shirts and classy printing that can compete with other popular clothing brands.


As the brand evolved, Batchoy Republic was born as a design but later became a brand of its own under the Fashion Mafia Iloilo banner. And the rest is history, that continues to be embedded deep in the urban underground.