The Iloilo Central Market otherwise known as ‘Tienda Mayor’, home to the sought-after Popoy’s Batchoy, remains a popular destination for tourists and visitors despite its temporary closure for redevelopment.
Visitors continue to flock to adjacent temporary stalls to enjoy Popoy’s famous batchoy.
Ruby Serrano, co-owner of the Central Market branch of Popoy’s, noted that visitors come looking for Popoy’s almost daily. Most of their other patrons are students and workers, highlighting Popoy’s Batchoy’s reputation as pang-masa.
Despite operating from a temporary stall, Serrano emphasized that they maintain the same high level of customer service and warm hospitality—an Ilonggo tradition known as "pag-amona." She added that this service is expected to further improve once they return to the redeveloped market.
Serrano expressed her excitement for the market's reopening, sharing that their customers are also eagerly anticipating it.
“Ang akon gid number one nga ginakalangkagan amo nga mangin matawhay, manami kag malimpyo na ang Central Market. Almost every day may mga bisita ukon turista nga nagakaon diri sang Popoy’s Batchoy, ti kon maka-sulod na kita sa bag-o nga Central Market, mas mapabugal gid naton ang Syudad sang Iloilo kay luwas nga manamit na ang aton batchoy, matahum kag malimpyo pa gid ang aton merkado kag mapabatyag ta ang maayo nga pag-amoma sa mga bisita,” said Serrano.
Serrano believes that the modern market will attract more visitors and tourists. Local products, such as quality handicrafts, dried goods, and other Ilonggo food like batchoy, will help promote Iloilo to visitors.
Serrano is also looking forward to increased customers and improved income once they return to the market.
Aside from the Central Market, the Iloilo Terminal Market or “Super” is also undergoing redevelopment through a public-private partnership between the Iloilo City Government and SM. These projects are expected to revitalize the downtown area by bringing more businesses, jobs, and tourists.
The city government is also empowering market vendors through the Uswag Negosyo Academy.
Market vendors, including those from other district public markets, undergo training related to business operations and market management to foster the growth of micro, small, and medium enterprises (MSMEs).
This program is facilitated by the Local Economic Development and Investment Promotion (LEDIP) Office, in collaboration with the Local Economic Enterprise Office (LEEO) and BDO Foundation. This initiative is part of the preparation for the opening of modern markets. Under the program, completers receive P5,000 from BDO Foundation as additional capital for their businesses, deposited in their accounts