SM Cares
serves as the holistic and cohesive flagship of the group’s CSR programs. The
goal is to ensure that SM serves not only as the retail industry leader, but
also acts as a catalyst towards positive change in the nation and leading by
example when it comes to corporate social responsibility.
The
SM Group through SM Cares turn over houses in Northern Iloilo
that marked the company’s second leg in the housing project for survivors of
super typhoon Yolanda
The project
will also roll out in other areas in the Visayas such as in Tacloban City and
Ormoc City, Leyte. The first SM Cares Village were turned over in Bogo City,
Cebu.
Ms.
Annie Garcia, SM Supermalls President, Ms. Marissa Fernan, SM Prime Holdings Inc.,
Vice President and Iloilo Governor Arthur Defensor Sr. led the ground breaking
ceremony of the SM Cares Housing Project in Brgy. Bacjauan Sur in Concepcion,
Iloilo on October 3, 2015. Joining them were Provincial Administrator Raul
Banias, SM Foundation’s Linda Atayde and officials of the Municipality of
Concepcion led by Mayor Millard Villanueva as well as Monsignor Meliton Oso of
the Jaro Archdiocesan Social Action Center, who will be in-charge of the soft components
of the project.
![]() |
This project is in cooperation with the family of
Roberto and Gloria Lorca Tirol and was represented by by Jose Roberto Tirol,
who donated a 1- hectare property to the SM Group as a show of support for the
project. The company built a village of 200 houses in the donated lot in
Concepcion, Iloilo.
The SM Cares Housing Project is over and above the SM
Group’s P100 million commitment for various assistance to communities affected
by typhoon Yolanda in the Visayas. The SM Group’s efforts include immediate relief
operations, building of housing communities, rehabilitation of schools,
churches, hospitals and community centers, and providing medical
missions.
Each house, which costs P200,000, was built with
concrete roofing, high ceiling, proper ventilation and utility-ready provision.
The village will have 5-meter wide road network, a concrete perimeter fence, a
community center and a basketball court.
SM Cares
serves as the holistic and cohesive flagship of the group’s CSR programs. The
goal is to ensure that SM serves not only as the retail industry leader, but
also acts as a catalyst towards positive change in the nation and leading by
example when it comes to corporate social responsibility.